Fujichrome

Fuji has just released a new camera “film”- preset, called “Fuji-Chrome”. What can I say?  It looks truly amazing! To my eyes its a beautiful mix of a Kodak Ektachrome and Provia. Very soft graduation with very subtle colors. Love that look, even if it’s all digital and…flat. But it told me one important thing:  Film comes back someday, because you can’t emulate it, never and ever. The retro style of camera manufacturers does tell us… Film is the new RAW-Format!

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